My passion

Create tools and processes to manage creativity in a rational top-down way.

Identify the right audience and the most relevant emotional hooks to reach it.

Help a team to go beyond intuition and clearly state the creative core of their game.

Propagate this creative vision through the team as a practical direction for production.

Highlights

• Studied biology in France
• 20 years experience in the game industry
• Director of design at Ubisoft and Relic
• Managed over 500 designers and creatives
• Lived to tell the story